ASBIS, an expert in Information and Communications Technology distribution
ASBIS Group is one of the leading distributors of Information and Communications Technology products and solutions in EMEA Emerging Markets: Central and Eastern Europe, the Baltic States, the Commonwealth of Independent States, the Middle East and Africa, combining a broad geographical reach with a wide range of products distributed on a "one-stop-shop" basis.
The Group distributes A-branded finished products like tablets, smartphones, laptops, desktop computers, servers, networking equipment to retail, corporate clients, SMB and wholesale, as well as IT components – such as complete solutions, building blocks and peripherals – to Enterprise segment, assemblers, system integrators and local brands.
The majority of our products we purchase from the leading global brands including Apple, Samsung, Microsoft, Toshiba, Dell, Acer, Hewlett Packard, Lenovo, and Gigabyte and top IT components manufacturers such as Intel, AMD, Seagate and Western Digital.
ASBIS Group operates on the markets of the following countries of the region of Europe, Middle East and Africa: Russian Federation, Slovakia, Ukraine, Poland, Czech Republic, Belarus, Romania, Croatia, Slovenia, Bulgaria, Serbia, Hungary, Bosnia and Herzegovina, Cyprus, Germany, Ireland, the Netherlands, Turkey, Kazakhstan, Estonia, Latvia, Lithuania, and the Middle East countries (i.e. United Arab Emirates, Saudi Arabia and other Gulf states).
Through three master distribution centers, located in the Czech Republic, the United Arab Emirates and China, our Cypriot headquarters supports the network of 26 in-country stock points located all over EMEA region. This network supplies products to the Group's in-country operations and directly to their customers in more than 75 countries.
The Company commenced business in 1990 in Belarus and in 1995 we incorporated our holding company in Cyprus and moved our headquarters to Limassol. Our headquarters is a home to our centralized purchasing department and our global control function, which centrally monitors and controls our global activities, including purchasing, warehousing and transportation operations.
In line with our strategy of focusing on automation and innovation in order to increase our cost-efficiency, in 2002, we began developing the IT4Profit platform, our online purchasing platform for electronic trading with our customers (B2B) and electronic data interchange for the Company and its subsidiaries. Within this platform, we have also implemented our end-to-end online supply chain management system, in order to effectively manage our multinational marketplace and to increase automation and reporting transparency both internally and vis-à-vis our suppliers. Dealings through the IT4Profit online platform have grown to represent more than 55% of our revenues in 2012.
Since 2007 ASBIS is listed in the Warsaw Stock Exchange (WSE), under ticker ASB. Since then the Company gained a number of professional institutional investors who unveiled with above 5% stakes in shares. ASBIS is quoted in WIG-80 segment that reflects the growing market capitalization and liquidity of the Company's shares. In 2013 ASBIS scored the Warsaw Stock Exchange award for the best investor relations based on authorities, professional investors and media votes.
We combine the international experience of our central management team with the local expertise of our offices in all countries where we operate. With our broad local presence, we have developed in-depth knowledge of the fast growing CE and IT markets and understanding of the diverse cultural, linguistic and legal landscape in all regions where ASBIS is established. We believe that this advantage has helped us to quickly and cost-effectively penetrate emerging markets and strengthen our competitive position in all geographical zones of our coverage.
Our over 20 years’ successful experience in distribution of Consumer Electronics, IT products and solutions encourages us to enter the new markets, extend our product portfolio according to the recent trends and constantly sharpen our business in order to deliver the highest value to all ASBIS’ stakeholders.